What is BBA in Digital Marketing about?
A three-year bachelor’s degree in digital marketing is highly sought after. Digital advertising is a thriving sector in India and around the world. BBA in digital marketing equips students with key abilities such as understanding sales conversions, analyzing marketing campaigns, and devising marketing plans for their businesses.
By establishing a robust online presence, digital marketers help their customers expand and grow their businesses. SEO and SEM are utilized to boost the visibility of their customers. They also recognize and support their clients in the use of appropriate social media platforms.
They employ a variety of marketing approaches, including paid campaigns, marketing material, and other techniques, to get the intended results. In a typical digital marketing course, SEO (Search Engine Optimization), SEM (Search Engine Marketing), Content Marketing, Analysis, and other vital skills are taught.
Job titles hiring BBA in Digital Marketing graduates
There are a number of career paths available to students going forward. Let us take a look at a list of the most lucrative of them below.
- Digital Marketing Manager: This is arguably one of the highest positions within the field of Digital Marketing. Following the basic advertisement improvements, the digital marketing manager/director can provide design methods to encourage users, promote virtual promotional promotions, redesign and update the platform often, and so on.
- Social Media Executive/Manager: This is one of the most exciting occupations to have. But don’t confuse it with Twittering and Facebooking; there’s a bigger reason. As a social media executive/supervisor, you’ll be expected to keep an eye on emerging social media trends and prepare strategies accordingly, as well as regularly coordinate with the content group and customer service department to provide high-quality content. This job requires extensive knowledge of nearly all social media systems as well as a wide range of creativity.
- SEO Executive: A beautifully designed website may be useless if the company lacks the ability to sell it. As a result, the company hires search engine marketing experts to ensure that the company’s website is visible all over the internet. Search engine marketing professionals are in charge of increasing website traffic and improving Google ranks. They must verify that the website’s content is user-friendly, do behavioral keyword research, research search engine marketing techniques, create sitemaps and post them, and so on.
There are a number of other career options available to job aspirants with a BBA in Digital Marketing. PPC/SEM Expert, Analytics Manager, Content Marketer, CRM Manager, E-mail marketing Manager et al are some of the opportunities available.
Today, due to the growing number of businesses and global digitization, BBA in Digital Marketing graduates are highly sought after in the entire industry.