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Chrome Hearts

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Chrome Hearts is a luxury fashion label from the United States. Founded in 1988 by Richard Stark, Leonard Kamhout and John Bowman, the company is now co-owned by Stark and his wife Laurie Lynn. The brand produces accessories made of gold and silver, eyewear, leather clothing, and furniture.

Chronological history of Chrome Hearts

Chrome Hearts has been around since the 1990s, when its first store opened in New York City. It then expanded to Tokyo and eventually opened a store on Melrose Avenue in Los Angeles. This is when the company first gained recognition as a luxury brand, with products inspired by rap, punk, and metal.

Chrome Hearts has grown to become one of the world’s most popular fashion labels, while also maintaining its rebellious streak. While others might consider this a luxury fashion brand, Chrome Hearts‘ roots are in rock and roll and a true passion for the era and culture it represents.

Chrome Hearts was founded in 1988 by Richard Stark, John Bowman, and Leonard Kamhout, three friends with very different backgrounds. Richard Stark was an active member of the motorcycle culture, and he was looking to make leather accessories for his motorcycle. He quickly teamed up with Leonard Kamhout, a designer specializing in sterling silver, and they began to sell leather jackets with silver accents.

Rei Kawakubo’s influence on Chrome Hearts

The emergence of Chrome Hearts in Japan was due to the influence of Rei Kawakubo, the designer of Comme des Garcons. Kawakubo introduced her products to the Japanese market around the same time as Chrome Hearts did. In the 1990s, she exhibited her goods in CDG’s flagship in Aoyama, Japan. In 2007, she and Chrome Hearts collaborated with Comme des Garcons on a series of silver pendants and garments.

In 1992, Chrome Hearts was named accessory designer of the year by the Council of Fashion Designers of America. However, soon after receiving the award, the partners fell out. Eventually, Stark bought out Kamhout and Bowman and continued to expand the label.

Rei Kawakubo’s work is influential across multiple mediums, from fashion to art. Her Aoyama store, for example, is known for its sloping glass facade. She worked with interior designer Takao Kawasaki to create this iconic piece. She was also an influential force in the fashion industry, collaborating with renowned brands such as Gucci and Dior, and collaborating with numerous other creatives.

The influence of social media on Chrome Hearts

Chrome Hearts is an iconic, cult-classic fashion brand with roots in punk, grunge, and designer jewelry. Launched in the late 1980s, the brand has evolved from a small niche operation into a celebrated mainstay of contemporary fashion. Its success is partly owed to the brand’s mysterious aura, disruption of norms, and constant need to outrage.

The brand is thriving in the social media space. Their logo and Old English typography are ubiquitous, and their products are sold everywhere. The brand is even collaborating with artists and designers for collaborations. Its New York flagship recently hosted the Spring/Summer 2019 collection by Virgil Abloh. Abloh’s collaboration with Chrome Hearts has led to the creation of unique, one-of-a-kind items.

Social media has a profound impact on the way fashion is consumed in our society. Infinite information is now available at our fingertips, from a single photo to a mood board. And, as a consumer, we can easily find inspiration through our favorite brands and influencers.

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