Is your business looking for more visibility online? In this day and age, what business isn’t? And, more visibility means ranking much higher on Google. You may be wondering how it can be done. It’s simple. All you have to do is improve your Google My Business ranking.
Improving your Google My Business profile can help your targets find you online when they search for businesses related to yours. This is a huge asset for local businesses looking to attract new customers and increase sales.
But how do you improve your Google business profile rankings?
Complete & Update Your Profile
According to Forbes, Google My Business is an essential part of any business’s online presence. The internet is where most people flock to find information about specific businesses. If you want to get the benefits that the Google platform can provide, you need to ensure your GMB profile has all your information completed correctly and displayed on the search results panel. Keep your profile updated whenever there are any changes to your business that your customers might want to know about.
Make sure to include the following:
- Name of the business
- Phone number
- The business website with a link to the homepage
- Hours of operation
Your GMB profile will allow you a 750-character description of your business and the services you provide. However, the knowledge panel only allows the first 250 characters of the description, so prioritize all your essential information at the start.
You can choose the category that your business falls under. When setting a category, you should use specific keywords that separate you from other similar businesses. For example, if you own a bookstore that sells used books, you should choose “used bookstore” or if you run a restaurant with Vietnamese cuisine, you might want to put it under “Vietnamese restaurant.”
GMB on Google Maps
GMB listings are added automatically to Google Maps. Why is this important? Because roughly 77% of people use Google Maps to find businesses close to their location. Ensuring that the information is up to date will help future customers find you easily.
Verify Your Business
Verifying your business on Google can add legitimacy and make it look more authentic among your competitors. When you create an account for your business, Google will request verification. Verifying your business can also help it rank higher in the search engine results.
It’s important to secure your website and profiles by taking these extra cautionary steps when promoting your business online. Having your business become Google Guaranteed can also help your business. It’s not a free service, but you will get a green badge that will show on your profile and let customers know they can trust you.
You’ll appear more reputable if your business listing has quality images of your business and location. The photos can help customers get a sense of your place of operations and know what to expect when they decide to visit. This can motivate potential customers to engage with you and your business.
Most customers today will look at reviews for potential businesses before they decide to engage. Google reviews are a great way to display the positive things people have to say about your business. However, reviews can be both positive and negative, so it’s up to you and your business to generate those 5-star reviews.
It’s become more important than ever to take care of your business presence online. There are numerous ways you can improve the state of your Google business profile ranking, whether it’s through a carefully curated profile or local business SEO. Receiving some assistance is always a positive way to go, especially when it involves the livelihood of your business and its Google rankings.
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